It’s absolutely amazing
Gavin went to the Body Power Expo at the NEC on Sunday, he was telling me it was absolutely rammed with people. It’s a really good show and hopefully next year I’ll be able to do a few talks and maybe Gavin will get to do some cookery demonstrations.
In chatting with Gavin and looking at some of the literature that he brought back it’s absolutely amazing how many companies are involved in the sports nutrition market place and how confusing it is for consumers to make decisions.
There is so much noise competing for the same market space. No wonder it’s hard for people to make any meaningful decisions on what is going to be best for them.
The marketing budgets that these companies have must be huge, they had the works the scantily clad models with cosmetic breasts, Formula 1 cars decked out in their brand, huge display stands.
There must be well over 100 different types of whey protein available and if you add in those that are combined with carbohydrate and then other bits and bobs like extra creatine etc, the product choice runs into the 1000’s.
I suppose it’s like any market if you went to a jam maker expo there would be 1000’s of types of jams represented.
Where the supplement market differs from any other consumer market I think is the decision-making hierarchy that consumers go through.
Using jam as an example it probably goes
With supplements, it is more likely to be the other way round (maybe price and taste are interchangeable when it comes to supplements)
The challenge that consumers have in the supplement market is to cut through the noise to make an informed decision. This is one of the reasons why I set up this site to help people find the information and make an informed choice.
All the products that I stock in my sports nutrition shop are the ones that I use myself personally and I use with my athletes so you can rest assured that they are there because they rank number 1 for the health benefits, they might not be the cheapest on the market and they may not be the best tasting but if you want them to deliver results then they are the best available.
Likewise the products that I am developing like the growth hormone supplement off the back of the research that I have been doing with elite athletes over the past 10 years aren’t going to be glitzy, I’m not going to be hiring big breasted blond bimbos to promote them because at the end of the day it’s you the consumer that ends up paying for that (plus my wife won’t let me!).
My aim is to help educate people to get the best results possible and often in order to do that you need to invest some time to learn the right information, you can pick up stuff online or down the gym but how can you be sure if the information is correct,
How much are these people being paid to say that?
If you are seriously looking for answers then come along to a sports nutrition seminar I’m putting on in London on the 25th June, I look forward to meeting you there details coming soon.